In Your Face Packaging

I've been keeping an eye out for packaging that would "jump off the shelf" at me. I thought this was going to be an easy task, but it seems this isn't quite the case. Or I may just have been looking in the wrong places. However while at the beauty store today, while searching for something other than shampoo, a this particular line did indeed grab my attention.

Obviously the bright orange was probably the largest contributor to engaging me, but it wasn't the only orange packaging along that wall. I think what made this one so particularly successful is the simplicity of it's design. The simple text with a hint of imagery allows the bright orange to do its job. The other orange packaging around the area was way too busy to have the same effect (forgive me, in retrospect, I should have taken a picture of those as well).

I also happen to like the design quite a bit. Not only is it intelligent in its approach to draw you in, but the concept is very creative. It's such a simple idea and clearly communicates the idea of slick and straight. I can almost picture how one's hair will look after using this product.