Design that Wows

This poster is definitely an example to a design that works. It's very simple, but it speaks volumes. The words at the bottom read "I am true. I am pure. I believe in replenishing mind, body, and spirit. I drink ZICO Pure Premium Coconut Water...The Ultimate Hydration Drink" I'll spare you the rest since it's really only the first few lines that are relevant to my analysis.

The imagery alone speaks of the pure and true nature of the product. The fact that the guy is in the water screams "hydration." Beyond the imagery though, the layout is very successful. There is a very strong diagonal flow that is extremely appealing and dramatic. The birds in the upper left corner are what pull it off. Without them, it wouldn't balance as well. The sun rising on the right side adds another diagonal pull, which is what initially grabs your attention. Then you are drawn to the guy, and then to the bottle shots.

I have to say that the thing I find to be the most clever aspect of the design is how the guy is being used as the "i" in the logo. His image mirrors the shape in the logo so perfectly, that reading the name of the product is completely seamless. I must admit, I wouldn't mind trying this product now just because I like the design so much!